I launched this site thirty days ago, on a whim.
I was disappointed by some goings-on in the Apple blog world, and I love writing, and I love technology, so I figured — why not?
I think it was a good idea.
I launched with no business model, beyond running house ads for my own apps. If traffic is strong, I’ll probably consider real ads one day, but I haven’t bothered yet. Then I launched Memberships, because people asked.
The main goal for me is that publishing here has to feel worthwhile, which is nebulous and ill-defined, but right now I’m measuring as:
- Am I having fun?
- Do I have something to say?
- Are people reading it?
So far, the answers to all three are “yes,” so the site lives on.
I’m really proud of yesterday’s piece about the Apple Cards origin story. Until my source spoke to me, I never knew Cards came directly from Steve Jobs. And also, I don’t think I realize just how big a fall-on-your-face moment that was for Apple. Ping-level, you might say.
That story is already one of the site’s most popular, along with my Strategery announcement (thanks in large part to links from Six Colors and Daring Fireball), a piece about Marco Arment’s take on Overcast and his role for it at this point (thanks in large part to a Mastodon post from Marco), my Streaks Considered Harmful essay (Casey Liss posted it on Mastodon, and I think this one resonated with a lot of folks), and “Four Things John Ternus Should Do,” which I published the first day this site was public.
You want some stats? Okay. They’re fine. Not embarrassing, but not amazing.
The site has just over 200,000 non-bot, actual-human page views since launch, across about 35,000 unique readers. About 1,000 people subscribed via RSS.
So anyway, thanks for reading, linking, commenting, and — to a few dozen of you — becoming members.