It is, in fact, not a MacBook Studio. It’s the MacBook Pro with PROLED XDR Display. I don’t think I’m being shortsighted or quick to complain when I point out that this is one of the more terribly named Apple products in recent memory. Even the all-caps required by the acronyms in the name look bad, but the whole “name” as a name is worse.
That’s not a judgment on the computer itself, which seems great: It’s powerful, it has a great display, and — as heavily predicted — you can touch it.
Personally, I hate when anyone (including myself) touches my Mac’s screen; I want that screen pristine. The MacBook Pro with PROLED XDR Display (and I think we should always refer to it by its full name) is meant to be touched on its display, but some of the examples Apple provides — like playing virtual instruments on the screen — seem worse than awkward.
Not as awkward as the name MacBook Pro with PROLED XDR Display. But awkward.
(I’m trying to think of official Apple Mac product names that are longer. I guess “MacBook Pro (13-inch, 2016, Four Thunderbolt 3 ports)” counts. As does “Macintosh Server G4 (Mirrored Drive Doors).” But still.)
MacBook Pro with PROLED XDR Display is a mouthful… and a handful.
Updated 10/28 at 2:52pm ET:
Further reading: Jason Snell with thoughts on the MacBook Pro with PROLED XDR Display, and Wired‘s exclusive interview with Apple CEO John Ternus about the new MacBook Pro with PROLED XDR Display.
