John Gruber:

I seldom suggest you spend 47 minutes watching a video, but this one is worth your time. (And, given that it clearly fell off the back of a truck, you might want to put a copy on your own truck sooner rather than later.) A lot of times with a long Q&A the whole thing gets repetitive, with the same questions asked in rephrased ways, and the same answers (or, worse, non-answers) regurgitated from the same set of prepared talking points. Not this one. In fact, one of Jobs’s most interesting answers comes over 40 minutes into the Q&A segment, when he re-articulates what Horace Dediu coined “The Cook Doctrine”.

As I told John directly, I definitely saw this Q&A already. I don’t know if Apple streamed it live and I watched it then. Because I remember loving John’s question to the three Apple execs leading the Q&A. I thought it was exceptionally clever. Still do.