‘Here’s What’s Coming’

Nick Heer points out that 9to5 Mac posts a lot of stories — including… a lot of the same story, basically, over and over again?

I do not know who this is supposed to serve. Maybe this is a play for search engine traffic or A.I. chatbot citations.

Whatever the goal, this is certainly odd. There’s already a perpetual sameness to certain kinds of Apple coverage. Apple is always working on the next iPhone, AirPods, Mac, etc. It’s the job of some Apple press outlets to write about it, sure.

But this definitely feels like a lot of regurgitation whose aim isn’t reader satisfaction, but rather something else.