I launched Lex On Tech for three core reasons:

  1. I missed writing about Apple and tech.
  2. I was disappointed by some other voices in the Apple nerd community making choices that bummed me out.
  3. I thought I could write about some stuff that not everyone else would.

So far, it’s going well.

My Apple Cards origin story is the site’s most popular to date, with Strategery, X is bad, and Claude Code vs. app authorship close behind.

I launched with no business plan, then quickly launched Memberships when some kind readers asked for a way to support the site. That was awfully nice of them.

More recently, some friendly folks asked about advertising on the site. To date, I’ve only run house ads for my apps. Now, though, I’m opening the door to weeklong sponsorships.

If you’re interested in promoting your product, software, or service to my audience of brilliant, nerdy people, get in touch.